RICHARD GEDYE has worked in academic journals publishing since 1986, firstly at Macmillan. In 1991 he joined Oxford University Press where he held a number of positions, including director of sales, marketing, and research. In 2002 he helped found COUNTER, an international organization which has established a code of practice for vendor-based online usage statistics, and which he chaired for eight years. Since January 2011, Richard has been working for the International Association of Scientific, Technical & Medical Publishers (STM) as director of their outreach programs, including Research4Life, patientINFORM, and Library Relations.