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Saturday, November 7 • 11:30am - 12:00pm
Analyzing Usage: Looking Beyond the Obvious

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At the moment, there is no widely available way of knowing how readers are using an article on a product platform. But what if there were? A new class of analytics could help us look beyond simple numbers and usage data to make better product development and content acquisition decisions. In the competitive market of journal content or aggregated content for academic research, usage is the currency and we need to look beyond the content and into how people leverage the tools and features in our delivery platforms. This presentation will share insights from a yearlong usage analytics project between ProQuest and Squid Solutions. As we become more data-driven in decision-making, we need to recognize the challenges and opportunities of leveraging usage data to provide a better, more valuable products and services to users.

Session objective: Have the audience think differently about usage data.

Speakers
avatar for Allan Lu

Allan Lu

Vice President Research Tools, Services and Platforms, ProQuest
avatar for Pierre Montagano

Pierre Montagano

Business Development Director, Squid Solutions
Pierre Montagano is has over 15 years experience in publishing working with both commercial and non-commercial publishers including Pearson, McGraw-Hill and Cambridge University Press. He is currently with Squid Solutions as the director of business development working with customers helping them build better products, deliver better services and provide better support by understanding their end-user needs through usage analytics.



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