Back To Schedule
Friday, November 6 • 12:45pm - 2:00pm
If Students Were Cats: Understanding the Different Breeds at Your Institution

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Trying to increase awareness and utilization of your resources and services? A recent survey done by Cengage Learning said that 75% of college students say they wish they took more advantage of the library and its resources; yet, 70% of them do not ask their campus librarians for help with course assignments. This lively lunch will feature a User Experience Specialist demonstrating how to use thumbnail personas and Agile story mapping techniques. These methods are a quick and easy way to help ensure library programs and services hit the mark with students, faculty, and stakeholders alike. Librarians will be coached in how to build personas that can be used to better understand their faculty and students’ individual needs and gain the knowledge to map out different student types and more easily create targeted “library playbooks” that cover various groups of student learning styles. The tools will also assist in prioritization of the many different student types and faculty groups with whom librarians engage. Coming out of this lively lunch, librarians will have the basic information they need to begin to build personas that can be implemented in marketing the library, making improvements to their web site, and building out internal materials to train staff, all in an effort to maximize the library’s resources and services in a thoughtful and strategic manner.

avatar for Carrie Moran

Carrie Moran

User Engagement Librarian, University of Central Florida
avatar for Kyle Stewart

Kyle Stewart

Sr. User Experience Researcher, Gale Cengage Learning
My path into UX started with Anthropology and Journalism, where my love of interviewing people turned into a career. I have a Master in IT Management, focusing quantitative data analysis and management. I try to merge the qualitative research with quantitative data to get a better... Read More →

Friday November 6, 2015 12:45pm - 2:00pm EST
Ashley Room, Courtyard Marriott