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Thursday, November 5 • 12:45pm - 2:00pm
Buying and Selling Information for Libraries: What Both Parties Need To Know To Ensure Success

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Both sides of the negotiating table are represented in this session led by David Myers, Matt Dunie and Michael L. Gruenberg. All three are well-versed veterans in the art of negotiations in the electronic information field. Both sides of the negotiating table will come away with practical tips and advice that will assuredly make the next buying and selling experience profitable for each.

All information professionals will gain a greater understanding of how to be successful on their next negotiation. Similarly, the salesperson servicing the library market will also gain a greater understanding of how to deal with the librarian so as to ensure success for both parties.


Matt Dunie

President, Lab Archives
avatar for Michael Gruenberg

Michael Gruenberg

President/CEO, Gruenberg Consulting LLC
Mike Gruenberg’s name in the Information Services Industry is synonymous with winning results – in sales team development and leadership, in performance and customer satisfaction, and in his own success in selling complex information services into demanding markets worldwide. Mike’s track record during more than 30 years in the Industry is headlined by the significant profit performance he has delivered in every position he... Read More →
avatar for David Myers

David Myers

CEO, DMedia Associates
David Myers, President and CEO of DMedia Associates, Inc., is an Information Industry expert, with over 24 years experience specializing in Strategy, Sales, Licensing and Business Development. Throughout his career, he has drafted, negotiated and closed over 500 domestic and international licensing agreements with publishing partners, customers and distributors.

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