Reaching out to faculty about library resources and services is an ongoing and sometimes mysterious process for librarians and vendors alike—one that, when effective, can contribute to higher ROI and improved collaboration between libraries and publishers. However, it can be challenging to reach that sweet spot between “effective” and “annoying”, especially in the face of seemingly non-responsive faculty. During this session, hear specific examples of outreach trial and error from three unique perspectives: a subject librarian, a head of resource acquisition and discovery, and a publisher representative. Learn how all sides qualify and measure success, how to venture outside your comfort zone, and best practices for marketing library resources to faculty. There will also be time for audience members to ask questions and share their own experiences.
Account Development at Springer collaborates with librarians to help achieve the best possible value from their content. We use an ever-expanding list of methods and strategies, including: end user marketing assistance, statistical analysis and reporting, implementation assistance... Read More →
